Over the last 10 years thousands of companies have entered the SEO and Social Media Marketing including companies in Guatemala. With billions in potential recurring revenue this Industry has become clouded with controversy and miss information.
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SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. For Travel web sites in Guatemala the use of SEP and Social Media Marketing creates the results to be found in search engines the idea of the effective use of SEO is a must be considered business strategy.
The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.
White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.
The goal of SEO for a client is to have the clients web site content found on the first page of all search engines by pre defined categories and terms that relate to a companies brand, product or service offering. Effective deployment of and SEO strategy will significantly reduce the need for Web sites to have to purchase Google or other services Ads.
Social Media Marketing has a direct relationship with how well your web site will be indexed and displayed in Organic Search Results as part of an overall SEO strategy. Each piece of content or updates to your company web site that is linked to Social Media sites that include Facebook and Twitter create a content link back to your web site. Deploying larger Social Media which should include Pinterest, StumbleUpon, Linkedin, FourSquare, Digg and Chime.in will increase your web sites white hat links.
SEO and Social Media strategies are a technology deployment which Brands need to consider leaving in the hands of an expert. There are no short cuts, tricks or schemes that can be deployed that work. They may for a short period of time, not for the long term. The damage one can anticipate using short terms results such as link schemes will result in long term damage to your web site and a Brand. http://www.nytimes.com/2011/02/13/business/13search.html?pagewanted=all&_r=0.
Do we guarantee results? Yes once we have determined a number of factors with your existing overall Web site Structure and use of Social Media.
The audit covers the following;
- Review Clients targeted Organic Keywords
- Compare clients site to Google and Bing webmaster standards.
- Does the client site have a www.mydonainname.com/sitemap.xml
- Check clients site for Categories, Meta Tags, Index Follow, Robots TXT files, Rick Snippets, Structured Data Markup. Blog content and data structure.
- Determine correct plugins and filters are installed.
- Check for Google Verification and Malware.
- Determine if the Content Keywords are correct and relate properly to the sites content.
- Review competition organic search results, Review goals and issues with the client.
- Determine off site relationships if any with the site to determine benefits of SEO through the use of Social Media. FaceBook, Twitter, StumbleUpon, Reddit, Pinterest, Chime.in, Linkedin, FourSquare.
- Prepare a report suggesting needed changes.
How Long will it be till I see results of your work?
How long is a piece of string might be the question.
To answer this we will know the following variable after our audit. If we see your site will not meet the Google and Bing Required SEO Structure we will tell you up front. The audit is FREE.
How Long will it be till I see results?
Some variables exist if the web site is new it will take up to 5 weeks for the search engines to index your content.
Older sites that have had little if any SEO applied will index content in less then 2 weeks.
Site that have used Back Link Schemes we may consider however with the changes in Google to stop this practise for some sites they are and the url blocked by Google and other search engines.
Sites we do not work with.
Basic HTML sites. Basic HTML sites lack the ability to add significant SEO value.
If the HTML site has a blog associated then the Blog would be the area that SEO value can be developed.
Platforms that perform best for SEO integration are WordPress, Drupal and Joomla.
Sites that have used Back link Schemes are for the most part now blocked by Google and all other search engines including the sites domain URL.
Determining your sites SEO Potential Audit costs $99 – $199
The report we produce will spell out in simple english not fancy tech terms like H1 Tags if your site can achieve the goals you desire. If not we will be clear about your options and why.
Our site audit does not take into consideration using tools with on line claims.
Google and Bing provide the only tools we use. Our process of the audit is to place your domain in these tools and to determine how these search engines either see or do not see your web site and why.
You can run a few of your own tests using Google, Yahoo, Bing and AOL search tools.
Type in your search window the following;
This search result tells you specifically how many pages are indexed from your site. The first set of numbers appear below the search term.
This search term result will show how many pages from your site are linked to other web sites such as social media sites and others.
sitemap.xml In order for you to have control of how your web site is indexed by search engines your site must have a sitemap.xml file. Do not be confused with a general site map. To determine if your site has a sitemap.xml file do the following. ww.mydomainname.com/sitmap.xmlw If you get a 404 page error then your site does not have such a sitemap.xml file.
sitemap.xml is the means that search engine crawlers find your content and understand how to index said content based on keywords and tags.
Having RSS in your web site is another means that your content is shared across the entire world wide web. Again to determine if your site has an RSS feed. www.mydomainname.com/feed/ if you get a 404 page error you do not have an RSS feed. FYI RSS feeds can be monetized and offer sites a means to have content aggregated across sites such as Feed Burner ( Google Product) Feed Age and PingOmatic. These are automated services that each time your site is updated or has new content the site update is sent to these services automatically.
Please review our SEO Structure document which will explain in detail how Seo works and why. This document is also a guide for you to determine how well your SEO and Social Media Strategy compares.
With an audit completed what are the next steps?
If we mutually agree that your site can be made to deploy a correct SEO structure to accomplish organic search results some of our tasks include the following options:
For example is your Web site is based on WordPress you already have a great start WordPress is a platform designed for SEO. We find most WordPress sites have all the basic SEO structure not deployed. Examples include pages, categories and meta tags lack descriptions.
Consider your web site like a book, which is how search engines look at your site. Without descriptions associated with pages, posts, categories and tags. Search engines have no means to determine what your site is about. Think of a book without a title and no chapters.
What Keywords best fit our product, brand or service? This must be determined before any On-site SEO work can be accomplished. While you may feel you have an understanding or thinking of what your brand desires the truth is that only Google will tell you the most searched terms and phrases that will relate to your business.
If your site has a sitemap.xml file or not we need to fix that as in the next stage of SEO structure is to have your web site verified using Google and Bing webmaster tools. This is a step that would be taken after your sites internal structure has been organized as described above. After this simple step you will be able to login to Google and Bing and see real time where your web sites pages, images and blog posts have landed in search results.
RSS feeds as mentioned are a means to aggregate your content. If your site lacks RSS capabilities this will be added.
Your site must have a soft 404 page. This is required by all search engines and if you decide to use Google Ads your site will not be accepted without a 404 page.
Creating a connection to your Social Media sites is accomplished either in WordPress or using tools such as Friend Feed. If you are only using FaceBook and Twitter you are missing two opportunities increased site traffic and clean back links. We will review how your Facebook and Twitter sites are profiled and we will add Pinterest, StumbleUpon, Reddit, Digg and Chime.in as your complete family of suggested Social Media Connections.
If you have been running an active Blog all content in your blog must be opened and re published. The reason for this process is now we have added meaning to your Pages, Posts, Categories and Tags.
The previously posted content must now have association with these descriptions to guide search engines through your sitemap.xml file to index your sites content to hit specific target keywords. And with your new Social Media site these must be updated as well using Friend Feed and with RSS feeds.
The following accounts will be established for you, Google and Bing WebMaster Tools and Google Analytics.
Cost of this SEO implementation is $350. Which includes up to 50 blog posts to be updated. If your site has more then 50 blog posts we will either update the 50 blog posts and your staff can update the balance or we can quote a price depending on the amount of blog posts to update.
Will I need ongoing Seo work? For sites described similar to above no. You will now have all the tools in hand to continue blogging and updating your web site social media connections.
If your business requires an outsources provider of SEO and Social Media services to manage having regular daily blog posts created, keeping up with friend requests from your social media network and monthly Analysis of the growth and success of Organic search results we offer these services on a per client basis for a fixed monthly fee.