//
you're reading...
Antigua Guatemala News, Antigua Guatemala Travel Blog, Antigua Guatemala Travel Reviews, Canada

Good evening, ladies and gentlemen | Speech Writing By Helen Kohl Part 1

View of Toronto skyline from Toronto Harbour. ...

Image via Wikipedia

Good evening, ladies and gentlemen

How to write a speech, part 1

By Helen Kohl

I write a lot of speeches for senior executives. For me, it was the logical transition from being a magazine journalist – grab your audience so they keep on reading/listening, lay out a case, then leave them with something tasty to chew on.

Along the way, I’ve picked up a few tips on how to write a speech that communicates effectively. Here are a few tricks of the trade:

  • Consider your audience. That’s my first question. A speech should appeal to the age, gender and values of those listening.
  • Help your client choose the subject matter. This is an extension of the above point. When working with clients, I set my own agenda to one side and weight what they want to say against what I think the audience wants to hear. Is this audience interested in your client’s business as a whole? Has your client been invited to present a point of view on a particular issue? Or would this audience prefer a little light entertainment before the main event?
  • Do your research. When writing for large organizations, there are people you can call for this. If not, you’ll need to gather together the relevant information from your own experiences, or from other people, books or the web. Whereever possible, I seek real life examples to illustrate facts. Success stories are my favourite. Examples to help illustrate complex topics are important too. (“That legislation had no teeth. So polluters flouted the law. As a result, Ontario suffered double the carbon monoxide emission rates throughout 2001.”)
  • If it’s a long speech, organize the material. I’m a linear thinker. If I’m facing 100 pages of research, I need to start by lumping like information with like information. Before computers, I literally cut and pasted information and glued it onto paper. Now I just create subject areas and throw information into them. I might then see I can pull together information on five major challenges in order of importance – and then the solutions. Or I might see that I can describe a problem, throw in examples to show why it’s a problem – and then five different ways to solve it, in order of priority.

The point is to create a logical progression of ideas – and IMHO, no speech should have more than five – all connected and each one flowing from its predecessory.

About these ads

About Antigua Guatemala

Guatemala Vacation Properties Our professional staff will respond to your inquires in a timely manner. We are a group of Professionals with 20 years of combined Travel Experience in Central America. Our focus is on providing quality of services that is reflected on the positive travel reviews on sites like TripAdvisor, with over 120 highly rated reviews. That tells part of our story. We are people just like you. Our guests always leave Guatemala with a greater experience then they ever expected. Give us a chance to fill your travel needs, from vacation rentals to a full roster of Tour Options. You will be glad you did. Here’s what we’ve provided and hope you find helpful on our Guatemala vacation property site: a roster of vacation rental homes and room accommodations: a sense of their unique location within a Guatemalan region and what you will find to do in the surrounding areas; and there’s Guatemala tourism packages page if you decide you want information on Guatemala travel itineraries as well as where to stay.

Discussion

No comments yet.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 2,635 other followers

%d bloggers like this: