Lake Atitlan Guatemala, Lake Atitlan Guatemala Travel Blog

Antigua Guatemala Red Wine Buying Guide

M. Cole Chilton

Econ, wine, lit, & music: things I know about ordered from most to least.

This is everything you need to know about red wine. When I train someone to be an “expert” wine seller, this is all the info that I expect them to know about red wine by the end of the training. If you were to taste 10,000 red wines in a year (as I do every year), then what is in this infographic would be everything that your tongue would know for certain about red wine. Knowing everything on this infographic is the reason that when I read a wine label, I actually know what I am holding will taste like.

This image shows a red wine glass.

Image via Wikipedia


1.Red wine does not pair with blue cheese, chocolate, or fish, and rarely does it pair with spice.
2. You don’t serve it cold, hot, or room temperature; you serve it cool or “air conditioned room temperature.”
3. All red wine is dry and grapes are the only ingredient no matter how “sweet” the description sounds (i.e., it might smell like cinnamon, berries, & caramel, but it is still dry and made with nothing but grapes).
4. All else equal, the more sunshine on the vine, the fuller and fruitier the resulting wine.


1. Italian red wine tastes like cherries. All else equal, Italian red will be lighter-bodied the farther north the vines are grown, fuller-bodied the farther south the vines are grown, and fuller-bodied the more you spend. What grape it’s made with rarely changes these trends.

2. Italian wine is all about nuance. Within this ocean of cherries, each appellation, vineyard, and bottle presents its cherries differently. The cherries can be baked, fresh, or raisined… covered in chocolate, herbs, or wood… or even buried under stones, sand, and tar pits! The Zen of Italian red wine is how every bottle simultaneously tastes exactly alike and completely different.

3. Chianti is made from Sangiovese grapes grown in a region of Tuscany called “Chianti.” Think sour cherries.

4. Barbera d’Asti v. Barbera d’Alba: Barbera is a grape. Asti and Alba are towns. “d’” means “from.” Barbera grown in either town taste like bright, mouthwatering cherries.

5. Primitivo is how you say Zinfandel in the heel of the boot. It tastes like cherry pie filling.

6. Reds from the “Toe of the Boot” smells like cherry potpourri.

7. Montepulciano is a grape. Abruzzo is a place. Montepulciano d’Abruzzo means both “Montepulciano grapes from Abruzzo” or “I want wine to drink with pizza, and I don’t really care if the wine is bad.”

8. In Valpolicella, the more you spend the better the wine is and the more it should taste like raisined cherries.


1. French wine tastes horrible until it tastes perfect, and it only tastes “ok” if you spend more than $20.

2. The Cotes-du-Rhone is a huge region that blends Grenache, Syrah, & Mourvedre grapes to make crappy wine that tastes like dark berries sprinkled with topsoil. The more you spend, the darker and fuller it will be. Cotes-du-Rhone wines only get serious if you see “Villages” and/or the name of a specific village on the label, e.g., Valréas or Châteauneuf-du-Pape.

3. The Loire: is too good to discuss here. “Good” means light, nuanced, and smells like things you shouldn’t put in your mouth. The Loire loves Cabernet Franc, and every Cabernet Franc tastes like a smarmy, monocled grasshopper is swimming in your glass.

4. Burgundy, or if you want to ignore 4 billion years of geological evolution, “French Pinot Noir” is classified acre by acre to help represent how the land affects the wine. Burgundy is unique & compelling if it comes from a single vineyard, and it will generally suck if the grapes come from all over the region and the bottle is labeled as just “Burgundy” or “Bourgogne.” Each village in Burgundy tastes different. Wine from vineyards classified as Premier Cru or “1er” will be great, and wine from Grand Cru vineyards can be life-changing.

5. That being said, all Burgundy sucks because it is light.

6. You get what you pay for in Bordeaux, and it is mostly Merlot grapes with Cabernet Sauvignon grapes incorporated only to make the wine appear fancier.

7. The south and southwest of France are a mashup of the Rhone and Bordeaux in both grape choice and final flavor. Closer to Bordeaux wines tastes more like Bordeaux. Closer to the Rhône wines tastes more like Côtes du Rhône.

8. Beaujolais is secretly a region within Burgundy that uses Gamay grapes to make wine that tastes like pomegranates and cranberries. Beaujolais “Nouveau” is horrible. Otherwise, think of it as Burgundy that doesn’t need aging.


1. South African red wine tastes smokey, and if it is made from Pinotage grapes, it will taste like a smokey, peaty Scotch.


1. All Australian red wines are fruity, but each great Australian red wine is fruity in its own, intriguing way.

3. The more you pay for it, the greater the depth of flavor it will have, and the deeper the breath you will have to take after tasting it.

4. $17-$25 is the sweet spot for “value.” Cheaper and it is party wine. More expensive and it is for braggarts and experts.

5. The farther west and the farther south you go, the more complex the wines get. This includes Tasmania.


1. In 25 years, New Zealand might make better wine than France, but the vines need time to mature so most New Zealand wine tastes like a fruitier version of its French counterparts.


1. California Pinot Noir ALWAYS tastes like cooked/stewed/or preserved fruit.

2. Napa Valley makes overpriced wine that tastes like dessert.


1. Oregon wines are slightly fuller and fruitier fruitier versions of their European counterparts.

2. Oregon, like New Zealand, could soon overtake France..

3. Oregon’s expensive wines are amazing values, but Oregon’s cheap wines are a waste of money.


1. Washington reds taste like a cross between French wines & Australian wines.

2. Red Mountain has America’s best “terroir.”


1. New York reds taste like fish, and one day will be lauded for this.


1. Woe to the man who underestimates Idaho.


1. Spain is too sunny to make horrible wine.

2. Spain worships oak barrels.

3. These designations indicate how much time a wine spent in an oak barrel: Joven: no oak.Reserva: lots of oak, lots of aging. Gran Reserva: oaked and aged to the point of absurdity. Crianza: just enough oak” to give the wine a scent of roasted vanilla beans and soft earth. Crianza is the sweet spot.

2. Rioja is a place in Spain that uses Tempranillo grapes to make wine that tastes like cherries and beer burp tempered by the aforementioned designations of oak.

3. The Ribera del Duero is a region that tastes like Rioja on steroids.

4. Wine gets weird in Bierzo. Rust, herbs, and smokey flint are not unusual tasting notes in the aroma of wines of Spain’s northwest.

5. Wine gets slutty in Catalunya, Jumilla, & La Mancha, etc. It’s great, but extremely fruity and fun.

6. The Priorat exudes jammy fruits, hot spices, crushed stones, and graphite. It is expensive, opulent food wine.

7.Terra Alta and Montsant are basically Priorat without the hype.

8. Spain’s geologic and geographic circumstances force its vines to produce astoundingly low yields per vine: lower yields mean more concentrated flavors!


1. Anything not produced by a cooperative has the possibility of being amazing.

2. Portugese reds often taste like Ports vinified to dry perfection.


1. Saint Laurent grapes taste like red fruits and dried meats.

2. Blaufränkisch is fruity, but with notes of herbs, spices, and underbrush.

3. Zweigelt tastes like cherries and spices.

4.Blauburgunder, Spätburgunder: other names for Pinot Noir.


1. Bonarda grapes taste like tart red fruits.

2. Malbec grapes are always chuggable, but the longer they spend in oak, the more robust they will be.


1. Chocolate, green peppercorns, and roasted vanilla beans .

2. Carmenere: the long-lost grape of Bordeaux. It does the above to the extreme.


1. Good Israeli reds smell like they were aged under an active volcano.





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