The term Ethical Fashion Brand has been used over and over world wide to interest consumers in thinking the products offered are from an Ethical Fashion Brand from Guatemala in this case.
Ethical Fashion Guatemala is a documented Ethical Fashion Brand located in Panajachel Guatemala on the shore of Lake Atitlan showcasing Authentic Mayan Artisans and their handmade woven textiles. Our Ethical Fashion Brand has supported the sustainable history and culture of the Mayan People of Guatemala since its inception.
Ethical Fashion Branding was important to establish as part of the Brand Ethical Fashion Guatemala represents. Corporate branding which is our Ethical Fashion Brand | Our Story. Refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Product Branding for the Mayan Weavers of Guatemala has almost been completely handled by US re-sellers of the Woven Textiles produced. Tipico Brand we call them, they have for the most part created Brands around the Authentic Mayan Designs of Guatemala and making claims using that the designs were their own ideas and or brands.
Ethical Fashion Guatemala as a Brand has suggested that Investing in Guatemalan Artisans products preserves the unique Mayan cultural traditions which are at risk of being replaced by lower quality, machine-made products, copies and knock offs.
We guaranteed through this website you are dealing directly with the Artisan that has produced the unique products offered.